Playful animations, GIFs, and cinemagraphs
Web animations are simply about making communication appealing and easier to understand. Animations serve both information, and a dynamic content. If you work with Photoshop, in 2018, you will have to figure out how to convert PSD to HTML a bit differently. Why? Well, it is because you will hear a lot of buzz about:
- Micro-interactions, which are tiny animations that help users perform better on your page. These little design features can make your website fun, effective, user-friendly, and human.
- Animated logotypes and brand systems.
- GIFs and SVGs presenting ideas and processes. You can add them, for example, to your newsletters to make the communication more intelligent and engaging.
- Cinemagraphs that are coming back this year to websites, social media campaigns, and applications.
Responsive logos
In 2017, the usage of mobile overtook the desktop one. For that reason, in 2018, you will cut PSD files for a mobile audience the most. So, focus on creating your design more intuitive (micro-interactions, gestures), and your users’ experience more sophisticated. In 2018, to respect the mobile first rule, the logical step will be for brands to simplify their logos, to the signatures, so that they look good on mobile devices.
Photoshop subtle gradients + adventurous colors
Flat design becomes passé, but not completely. In 2018, it will survive under a slightly refreshed character. It will be enlivened by gradients and shadows. Do not worry – they will be dynamic gradients of subtler transitions. Fashionable will also be a new Photoshop color palette, inspired by the style of the 80's and 90's.
Creative layouts
Not only web designers, but also customers are becoming bolder when it comes to the layout of websites. In 2018, you will convert PSD to HTML designing more asymmetrical and creative layouts. And vice versa – there will be less and less schematic solutions with symmetrical columns and boxes.
Bold typography
There are some ever-green rules for typography. One of them says that no serif typefaces are used in digital. Otherwise, even if you've already used a serif font, you should not combine it with another serif. In 2018, the immortal rules of typography will be broken. Of course, well-designed fonts, like Helvetica, will still remain fashionable, but designers will opt more for using:
- serif fonts often,
- artistic effects,
- extra-large font sizes,
- huge headlines.
This courage is possible mainly thanks to the fact that device resolutions are getting sharper and legible.
