A royalty is paid to the RHS from every mat sold.
Established in 1804, the Royal Horticultural Society is now the UK's leading gardening charity dedicated to advancing horticulture and promoting good gardening.
The RHS believes that horticulture and gardening enrich people’s lives. They are committed to bringing the personal and social benefits of gardens and gardening to a diverse audience of all ages. Their goal is to help people share a passion for plants, to encourage excellence in horticulture in private and public spaces, to help create healthy, sustainable communities and support long-term environmental improvements.
As a charity, they depend on the support and generosity of others to make a difference. Their charitable work is funded through members’ subscriptions along with donations, sponsorship and income from their garden operations, flower shows, shops and plant centres.
RHS Enterprises Limited works with carefully selected companies who share the high standards of quality and design granting licenses under contract to use the RHS name and works of art on their products in return for royalty income.
The Turtle Mat Company was invited to view the world famous archives at the Lindley Library and then the designers personally selected the prints to incorporate into an exclusive new range of RHS mats . The Lindley Library holds some 22,000 original botanical illustrations and a number of portraits of eminent figures from the horticultural world. In addition to these there are some paintings of garden scenes and an extensive historic collection of photographs from the Chelsea Flower Show and RHS London Shows.
This Company is a great example of the cooperation which bear a fruit in the shape of high performance floormats inspired by artworks from the RHS Lindley Library. The collection includes three dirt-trapping doormats, in beautiful Tulipa and Auricula designs, plus a fresh Agapanthus design in the bathroom.
Tulipa is taken from the oldest volume in the Lindley Library's possession - a collection of works by the seventeenth century Dutch artist Pieter van Kouwenhoorn. Agapanthus has been selected from an eighteenth century illustration by Belgian artist Pierre-Joseph Redouté. Both Tulipa and Agapanthus co-ordinate with other successful RHS licensed products.
Turtle Mats' winning cotton pile has been teamed with a unique precision dyed technique which leaves floors wonderfully clean and all mats are fully washable.
The 'Tulipa' entrance mat , was even nominated for 'Gift of the Year' by the Gift Association.
Licencja: Creative Commons